Latest FW23-24 collection from Avellano officially at Paris Fashion Week

World

The Avellano brand showed its Fall-Winter 2023-2024 collection for the first time officially during Paris Fashion Week 2023. Is this a revolution in the use of latex in great fashion?

Avellano is a clothing brand that specializes in creating garments made from latex. The founder and designer is Arthur Avellano, a graduate of the Ecole Supérieure des Beaux-Arts de Toulouse. The brand was founded in 2016, when Arthur presented his graduation collection made of latex, which attracted media and critical attention and won the Who’s next: best graduate collection award. Since then, the brand has been growing and presenting its collections at fashion shows in Paris. Avellano’s work combines experimentation with latex and new technologies with artistic and cultural inspirations. The brand has gained popularity through being worn by celebrities such as Julia Fox, Kim Kardashian, Katy Perry, Cindy Bruna, Willow Smith, Rosalia, Kris Jenner, Doja Cat and Camille Razat.

The year 2023 – after only a few years of the brand’s activity – turns out to be somewhat of a turning point. This is because the brand’s show appeared as an official event of Paris Fashion Week and took place on March 7 at Paris’ Le Pavillon Wagram. The presented Fall-Winter 2023-2024 collection is a continuation of Avellano’s well-known style, but at the same time it goes a step further. For the outfits are no longer just the simple and smooth latex that everyone knows. The use of new technologies and a creative approach to latex made it possible to add such elements as a snake skin effect, a honeycomb pattern created by 3D printing or encrusting latex with Swarovski crystals (50,000 crystals done by hand!). The color palette ranges from chrome to platinum and seems to be subdued and somehow controlled by the designer. There is also no shortage of classic black and outfits that seem to be taken alive from the world we know from the Matrix movie. The collection refers to the “back to basic” trend. Thus, we can find long dresses, coats, skirts, jackets and more. Check out the styling photos and the video of the show below!

Avellano’s entry into the official Paris Fashion Week calendar is certainly a notable event. The material itself is not new, of course, as it has appeared regularly in recent years. However, past shows have featured more or less pieces made of latex. Now we see a brand that presents collections made entirely of latex. The creator uses latex as a unique material. He is looking for new ways to create clothes from it and surprise the viewer. Avellano’s collections seem to challenge the frequent associations around latex, showing clothes we are familiar with from “traditional” fashion. It’s also luxury fashion, as each garment is handmade with attention to detail. Thus, the whole creates an aura of uniqueness and modernity. Finally, it is worth quoting the words of the brand’s creator:

“For me it’s like a revolution, because latex is appearing on the red carpet and at ceremonies. I am surprised by it and at the same time I like it, because wearing latex is a challenge. If a person wears latex, for me it is a strong person.”

Now all that remains is to see what new revolutions the next few years and the next shows in the fashion world will bring, and how big a role latex will play in them. It is a material that is increasingly being chosen and appreciated by many.